BSc Media Science (B.Sc. in Media Science)

MBA (Master of Business Administration) Brochure

Highlights

Study mode:
On campus

Campus locations* :
Kolkata

Start date :
July

Eligibility:
Completion of Class XII

Student:
Domestic

Course duration:
4 years

Overview of the course

NIPS Management Institute offers a 4-year undergraduate program, B.Sc. in Media Science (BSc MS), designed for Class XII graduates aspiring to build careers in the dynamic media and communication industry. This comprehensive program blends creative expertise with strategic and managerial understanding of the media landscape.

The curriculum covers advertising, public relations, journalism, digital media, film studies, content creation, media planning, and communication strategies. Students gain hands-on experience through practical projects, studio work, internships, and industry interactions.

The program focuses on developing creativity, critical thinking, storytelling abilities, and strong communication skills. With a balance of theory and real-world exposure, B.Sc. in Media Science prepares students to excel in media houses, production companies, digital platforms, corporate communication departments, and entrepreneurial ventures.

Course Structure

Semester 1
Semester 2
Semester 3
Semester 4
Semester 5
Semester 6
Semester 7
Semester 8

Introduction to Media & Mass Communication: Folk to Digital:

Covers the evolution of media from traditional folk communication to modern digital platforms. Introduces media theories, communication models, and the role of media in society.
Introduction to Media Technology:

Introduces basic media production tools, equipment, and technologies used in print, broadcast, and digital media industries.
Introduction to Media Technology – Practical:

Hands-on training with cameras, editing tools, and production equipment to understand basic media technology operations.
English and Professional Communication:

Focuses on business communication, presentation skills, report writing, and professional interaction required in media careers.
Life Skills:

Develops interpersonal skills, teamwork, time management, and personality development for professional growth.
Physical Fitness, Wellness and Yoga:

Promotes physical well-being, stress management, and holistic lifestyle practices for media professionals.
Minor (Management):

Basic management principles including organizational behavior, marketing basics, and business environment.
Interdisciplinary Course:

Elective subject from other disciplines to broaden academic exposure and knowledge base.

Basics of Still Photography & Videography:

Introduces camera handling, composition, lighting, framing, and visual storytelling through photography and video.
Introduction to Journalism:

Covers fundamentals of news writing, reporting, editing, media ethics, and newsroom practices.
Still Photography & Videography – Practical:

Practical training in camera operations, photo editing, videography techniques, and visual documentation.
Journalism – Practical:

Hands-on experience in news writing, reporting assignments, interviewing, and editing for print and digital platforms.
Modern Indian Languages and Literature:

Develops language proficiency and understanding of Indian literary traditions and communication contexts.
IT Tools:

Introduces essential computer applications, digital tools, and software used in modern media production.
Environmental Education:

Creates awareness about environmental sustainability and responsible media representation.
Minor (Management) & Interdisciplinary:

Continues management fundamentals and cross-disciplinary learning.

Basics of Broadcast Media: TV & Radio:

Introduces television and radio production processes, scripting, programming, and broadcast operations.
Basics of Integrated Marketing Communication:

Explains advertising, public relations, branding, and promotional strategies across multiple media platforms.
Broadcast Media Practical:

Training in TV and radio production including studio work, anchoring, and audio-visual recording.
Constitution and Human Rights:

Provides knowledge of Indian constitution, media freedom, and human rights responsibilities in communication.
Cyber Security Basics:

Introduces digital safety, data protection, and ethical practices in online media environments.
Minor (Management) & Interdisciplinary:

Continued management and interdisciplinary academic exposure.

Basics of Film Theory & Practice:

Covers film language, cinematic techniques, storytelling, direction, and film production fundamentals.
Advanced Still Photography & Videography:

Explores advanced lighting, camera techniques, visual aesthetics, and professional photography practices.
Writing Across Media:

Develops writing skills for print, digital, film, advertising, and broadcast platforms.
Film Theory & Practice – Practical:

Practical training in short film creation, direction, editing, and production workflow.
Advanced Photography & Videography – Practical:

Hands-on professional photography and video production projects with editing and presentation.
Society, Culture and Human Behavior / Universal Human Values:

Focuses on socio-cultural understanding, ethics, and human values essential for responsible media practice.
Minor (Management):

Advanced concepts of management and organizational functioning.

Print & New Media:

Covers newspaper production, digital journalism, blogging, social media content creation, and online publishing.
Advanced Film Theory & Practice:

Explores advanced film production techniques, film analysis, direction, editing, and cinematic storytelling.
Print & New Media – Practical:

Hands-on experience in print layout, digital publishing, social media content creation, and multimedia storytelling.
Advanced Film Practice – Practical:

Practical training in advanced filmmaking including scripting, shooting, and editing professional projects.
Internship:

Industry internship providing real-world experience in media houses, production studios, or marketing agencies.
Minor (Management):

Advanced management and media business operations.

Advanced Broadcast Media: Television & Radio:

Advanced study of TV and radio production, programming, news broadcasting, and media channel management.
Advanced Integrated Marketing Communication:

Focuses on strategic advertising, brand communication, media planning, and digital marketing campaigns.
Media Laws & Ethics:

Covers media regulations, copyright, broadcasting laws, and ethical responsibilities in media practice.
Broadcast Media – Practical:

Hands-on production of TV shows, radio programs, and broadcast content.
Integrated Marketing Communication – Practical:

Practical projects in advertising campaigns, branding strategies, and promotional media planning.
Minor (Management):

Continued specialization in media management and business strategies.

Communication Research & Methodology / Media Research & Analytics:

Introduces research methods, audience analysis, media data interpretation, and research project design.
Development Communication:

Explores media’s role in social development, public awareness campaigns, and community communication.
Specialization Project 1:

Practical project based on chosen specialization, focusing on professional production or research work.
Minor (Management):

Advanced managerial concepts related to the media industry.

Advanced Specialization Project 1:

Major project in chosen specialization demonstrating professional-level media production or research.
Advanced Specialization Project 2:

Continuation of final specialization project with advanced execution and presentation.
Capstone / Research Project:

Final research or production-based project integrating knowledge from the entire course.

Career Aspects

The B.Sc. in Media Science at NIPS Management Institute opens career opportunities in advertising, journalism, digital media, filmmaking, public relations, and corporate communication across leading national and international media platforms.

Journalism

The journalism sector is witnessing strong growth, driven by digital media and news consumption. With expanding opportunities in reporting, content creation, data journalism, & multimedia storytelling, it offers dynamic and evolving career prospects.

Market Research Analyst

Offering high demand as media companies rely on data-driven insights to understand audiences and trends. Rapid digital expansion, streaming platforms, and targeted advertising have fueled strong growth & diversity.

Broadcasting

With the rapidly evolving growth of digital TV, OTT platforms, podcasts, & live streaming. This expansion is creating diverse opportunities in production, content management, technical operations, and on-air roles across traditional and digital media.

Advertising & PR

The rise of digital marketing, influencer campaigns, and brand storytelling. Businesses increasingly rely on creative communication and data-driven strategies and diverse opportunities across agencies & corporate sectors.

Digital Media

Along with the growing rapidly with the rise of social platforms, OTT content influencer marketing, & online advertising With expanding career opportunities in content creation, analytics, marketing, design, and media strategy across industries.

Film & TV Production

With the rapid rising demand from OTT platforms, global content consumption, and regional storytelling. This expansion has created wide-ranging opportunities across direction, production, editing, VFX, SFX, and content development.

Student Scholarship

Students are allowed to apply for govt scholarships as well as NIPS’ scholarship program for meritorious and needy students.

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Student loan available

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How to Apply

Fill the Application Form

Students can apply online from our official website or visit our campus to obtain the application form and submit the required documents.

Fill the Application Form

Students can apply online from our official website or visit our campus to obtain the application form and submit the required documents.

Receive Confirmation

Once we verify your application and qualification requirements, we’ll inform you via mail, text, or call.

Receive Confirmation

Once we verify your application and qualification requirements, we’ll inform you via mail, text, or call.

Pay the Admission Fees

Visit our campus to pay the application and semester fees to successfully complete the admission process.

Pay the Admission Fees

Visit our campus to pay the application and semester fees to successfully complete the admission process.

Apply Online Now Download Brochure

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Frequently asked question

Want to know about our hospitality management programs? Discover answers to questions asked by most of our students.

What is the qualification requirement to apply for a B.Sc. Hospitality and Hotel Administration course?

Students can apply for NIPS B.Sc. Hospitality and Hotel Administration course after completing their class XII from any stream, including science, arts and commerce.

What is the course fee for B.Sc. Hospitality and Hotel Administration course?

BSc Hospitality and Hotel Administration course is a 4-year long program with a total of 8 semesters. Please reach us out to learn more about our course fee structure.

Can I pay on a semester basis?

NIPS offers flexible payment policies to our learners. Students are allowed to pay their college fees in installments. We also help you to apply for scholarship programs and education loans.

Does NIPS offer placement for B.Sc. Hospitality and Hotel Administration course?

Yes! NIPS Hospitality Management Institute offers various placement and internship opportunities to our final-year students.

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